一.店铺活动重点玩法!
1.店铺关注有礼
1.1关注有礼的作用
![](https://img.jasve.com/2023-12/feb3ee433075a688388b99fa0c52e0c1.webp)
1.2关注有礼:设置流程
![](https://img.jasve.com/2023-12/2b90e5742eff4a55e216ffa297db90ea.webp)
![](https://img.jasve.com/2023-12/ff6c84bce61f8ed43c018c729a8b1744.webp)
![](https://img.jasve.com/2023-12/c71d2b34cb456f9bd9f4f2e2abb57a84.webp)
![](https://img.jasve.com/2023-12/99c384d704a590d29883b65d3249f71c.webp)
2. 人拉人活动的作用!
店铺访客(老用户)分享给站外好友,当好友通过分享链接进入店铺首页/店铺详情页,用户和好友都可以获取店铺优惠券,可以帮助店铺获得更多新流量及粉丝
![](https://img.jasve.com/2023-12/381a98434a1f8a5f952950e87d5923a5.webp)
![](https://img.jasve.com/2023-12/52ff9bc7ed07ed5017ed3979cfa17356.webp)
![](https://img.jasve.com/2023-12/82306f1d96143442122cffb38c30aa7e.webp)
![](https://img.jasve.com/2023-12/a15110252ce604965246ad49f41035fe.webp)
2.2 如何最大化人拉人的效果?
1.引入更多的UV:直通车,联盟营销,场景营销,Feed,站外引流
2.分享按钮显而易见:首页banner,详情页置顶
3.给分享者更多利益和动力
客单价0.8折<优惠券门槛客单价1.5倍
提高优惠券额度:标类建议9折以下
3.金币营销平台活动的作用
![](https://img.jasve.com/2023-12/88e7986530622f355a0c46360706b582.webp)
![](https://img.jasve.com/2023-12/be7b44ed081f5af383b36661a5fe14be.webp)
金币营销的设置流程
![](https://img.jasve.com/2023-12/2daf9ea0ffe50389bf5e3104f0057b86.webp)
二.Feed 频道
1.Feed频道简介
![](https://img.jasve.com/2023-12/0de4da268b568f2b779519785e5dc8e9.webp)
2.Feed发帖路径
![](https://img.jasve.com/2023-12/6e0889d09afdbdc677abfa7c70c80067.webp)
![](https://img.jasve.com/2023-12/90fbcb19ffbf767d07c4dff348c32099.webp)
![](https://img.jasve.com/2023-12/bf109bfa948d575e808c0738f0028dd6.webp)
![](https://img.jasve.com/2023-12/6148723e1ad1613f39e3bcbef9eda9e2.webp)
![](https://img.jasve.com/2023-12/22bee63794ad84b1c88543d3303f67e7.webp)
![](https://img.jasve.com/2023-12/e2e2e3797744b688a2429970ce2fc270.webp)
![](https://img.jasve.com/2023-12/d497b4689c6cfbed1843dd897bd87c14.webp)
![](https://img.jasve.com/2023-12/04487ad6b2ebaee542e7ffa848c91018.webp)
3.如何提升帖子质量(排名)
![](https://img.jasve.com/2023-12/9d062bc73565384a810b567b40e90f58.webp)
![](https://img.jasve.com/2023-12/8c9843455a78c2899b4839f1c83fc782.webp)
![](https://img.jasve.com/2023-12/dd4f3c6b7af54b65db319fbf68b7f302.webp)
![](https://img.jasve.com/2023-12/3340d214bb14bc46db91d3568a9d28f5.webp)
![](https://picx.zhimg.com/50/v2-b2907fbaf30f91c8a7777ca8750edf39_720w.jpg?source=2c26e567)
![](https://picx.zhimg.com/50/v2-9d032e06a5e26f282be3fb19ba80c0da_720w.jpg?source=2c26e567)
注意事项:优质内容在Feed中获得更大加权
切记为了引流而使用擦边标题或内容
三.达人任务(网红带货)
1. 网红带货的作用和途径
![](https://pic1.zhimg.com/50/v2-fa7a0189aa3aa24d2494e7615ad1f3ad_720w.jpg?source=2c26e567)
![](https://pic1.zhimg.com/50/v2-caaf3c7f832f24fc6844a5f513428b56_720w.jpg?source=2c26e567)
2. 如何发布达人任务
![](https://pic1.zhimg.com/50/v2-4f5244515294ecd1ef87f75d4d9e6084_720w.jpg?source=2c26e567)
3.达人如何筛选
![](https://picx.zhimg.com/50/v2-2f32a6cb109aa3b573d1daa2cfb89722_720w.jpg?source=2c26e567)
![](https://pic1.zhimg.com/50/v2-9dd3f57d4f5a8bd5b6891460c939b029_720w.jpg?source=2c26e567)
![](https://picx.zhimg.com/50/v2-5dcb672d8910766e101f37ae7cdb1ac4_720w.jpg?source=2c26e567)
4.达人任务执行
![](https://pica.zhimg.com/50/v2-a0f5a9f9aa3781db76a06f70c9e7bac7_720w.jpg?source=2c26e567)
5.Feed频道Inspiration 寻找合适达人
![](https://pic1.zhimg.com/50/v2-dc73c0f46903f3e41e6190b581e6bb89_720w.jpg?source=2c26e567)